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Home Depot vs. Lowe’s vs. Harbor Freight Google Search Trends (July 2021)

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Home Depot vs Lowe’s vs Harbor Freight 2-Year Google Search Popularity Trends

Harbor Freight has been amping up their marketing game recently, and I wondered if their search engine popularity would reflect any changes.

So, I took to Google Trend and ran a 24-month comparison between Home Depot, Lowe’s, and Harbor Freight.

There’s a noticeable uptick in Home Depot and Lowe’s search traffic around March of 2020, with peaks in May of 2020.

Home Depot vs Lowes vs Harbor Freight 5-Year Trends July 2021
Home Depot (Blue) vs Lowe’s (Red) vs Harbor Freight (Gold) 5-Year Trend

For context, a 5-year trend shows similar peaking at around the same time every year, but with greater amplitude in 2020 due to the COVID19 closures.

I didn’t expect Harbor Freight to see as much search interest as Home Depot and Lowe’s, but I didn’t think I’d see such wide a gap.

But, Harbor Freight is more of a tool, automotive tool, and workshop equipment retailer, with Home Depot and Lowe’s offering much of the same, plus construction materials, building supplies, home goods, lawn products, and more.

Harbor Freight 5-Year Search Trend July 2021
Harbor Freight 5-Year Search Trend

Looking at a 5-year trend of just Harbor Freight search interest, and there’s a definite upwards slope. They’re gaining interest and search popularity, with the highest peak occurring in Spring 2020, coinciding with the COVID19 shutdowns.

The question I want to know is whether Harbor Freight is grabbing interest and potentially market share away from Home Depot and Lowe’s or the tool brands these home centers carry.

Home Depot vs Lowes vs Harbor Freight 5-Year Trends July 2021
Home Depot (Blue) vs Lowe’s (Red) vs Harbor Freight (Gold) 5-Year Trend

Here’s the 5-year trend again. Is it me, or is the gap between Home Depot (blue) and Lowe’s (red) getting bigger?

See More via Google Trends

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