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Lowe’s will be introducing a new PRO customer experience nationwide, with a tailored store shopping experience centered around new products and services. The goal here is to deliver speed and convenience upgrades designed to save Pro customers time and money.
According to Lowe’s, Pro customers shop at Lowe’s significantly more frequently than DIY customers, and the enhanced experience is designed to make Pros’ time away from the jobsite more efficient and productive.
The upgraded Pro shopping experience will include exclusive benefits:
Phone charging station – recharge your mobile device at the Pro Desk while you’re shopping.
Free Air – fill your tires or portable air tanks to help you get back to work quicker and with fewer additional stops.
Windshield cleaning – drive safer with a clean windshield.
Convenience rack – new items are coming to the snack and drink sections, such as pain relievers, personal care items (such as sun and hand care) and other essentials.
Pro trailer parking – featuring extended trailer parking spots.
Lowe’s says they will also be introducing new technologies to help associates improve their Pro customer relationships. This new tool will “help associates engage with Pros unlike ever before and ultimately help them grow their business.” It’s unclear what this means, but more personal Pro-associate relationships are usually a good thing.
Dedicated Pro checkout – an expanding team of sales, cashier, and loading associates will help you get in and out of stores quicker.
Lowe’s estimates their Pro product market to be more than $400 Billion, and they also expect it to “grow faster than the overall US home improvement market in coming years.”
They also know that time is money and that fewer stops and work interruptions mean time and money saved.
This is definitely an interesting development, and I am curious to see how it evolves.
For the Lowe’s shopper – what do you think of these Pro shopping experience enhancements?
For the Home Depot shopper – will the prospect of an improved Pro customer experience at Lowe’s persuade you to shop there more often?
Are there any other changes you think Lowe’s should introduce as part of their Pro customer experience?