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Lowe’s recently announced that they are “partnering with Carhartt to outfit hardworking pros.”
According to Lowe’s announcement, the new partnership will “bring an assortment of Carhartt products to Lowes.com and select stores nationwide.”
Retailers add new brands to their online stores and product catalogs all the time. Home Depot, Lowe’s biggest competing home center, also offers a wide range of Carhartt products in their online store.
Lowe’s adding a selection of Carhartt products to their website seems like rather minor news. In my opinion, the greater impact come from what Lowe’s says they will be offering at stores.
Lowe’s specifies that “the collection” of Carhartt products is currently available at “roughly 250 Lowe’s stores across the Northeast, Midwest, and Pacific Northwest,” and that they plan to add Carhartt products to “approximately 250 additional stores in Texas, the Southeast, and California” in early 2024.
Lowe’s says that they are expanding their product assortment to “create a one-stop shop for everything our customers need.”
My feeling is that Lowe’s is testing the waters, to see if they can match the success Home Depot seems to have had in selling Milwaukee workwear. Shown above is a Milwaukee workwear display I recently saw at my local store.
According to Lowe’s, the retailer has more than 1700 stores in the US. This means that approximately 1 in 7 stores should feature Carhartt workwear right now, with more to follow after the New Year.
Would you appreciate the ability to purchase Carhartt workwear on the spot at Lowe’s stores?