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Amazon Prime Day 2023 is July 11-12

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Amazon has announced that its Prime Day 2023 sales event will take place on July 11-12.

If Prime Day 2023 is anything like previous years’, you can expect deals and discounts on brands such as KJAKIS, ALKUNOY, and MUKPIB.

There are likely to be some brand-name tool promotions as well. Last year’s July Prime Day event featured deals on tools from Dewalt, Gearwrench, Bosch, Wiha, and more.

We’re also likely to see some “early Prime Day deals” on Amazon-branded products. Select Amazon Denali tools have been on sale for some time now.

As usual, you’ll need to have an Amazon Prime membership to shop the deals. There are annual, monthly, and free trial options.

Amazon usually has two types of deals on Prime Day – sales that start at specific times (either at the start of Day 1 or 2), and Lighting Deals which feature more limited quantities and shorter purchasing windows.

Prime Day has turned into somewhat of a retail industry event, and so we might see competitive pricing, discounts, or promos at other retailers.

Here’s our coverage of last year’s July and October Prime Day events, to help give you an idea of what to expect this year: