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Walmart’s Hart Tools Posted About Craftsman and Ego

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Hart Tools, exclusively available at Walmart, recently posted about competing tool brands on social media.

The Hart Tools social media team started off by posted an image of a candy wonderland, with the caption “Craftsman’s Ads.”

In the next slide, Hart shows an image of a sad-looking Willie Wonka-inspired Oompa Loompa with the caption “Craftsman’s Tools.”

I’ve seen – and reported on – tool brands’ competitive marketing over the years, but this one is very different and quite frankly shocking.

Light-hearted cross-brand banter can be funny. This just seems sad and embarrassing.

Hart Tools Social Media Posts About Ego

They gave Ego the same treatment.

Hart Tools Tiktok Post About Craftsman

Hart has a Tiktok about Craftsman too, with the caption “did we just expose their factory?”

Real classy, Hart.