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Hart Tools, exclusively available at Walmart, recently posted about competing tool brands on social media.
The Hart Tools social media team started off by posted an image of a candy wonderland, with the caption “Craftsman’s Ads.”
In the next slide, Hart shows an image of a sad-looking Willie Wonka-inspired Oompa Loompa with the caption “Craftsman’s Tools.”
I’ve seen – and reported on – tool brands’ competitive marketing over the years, but this one is very different and quite frankly shocking.
Light-hearted cross-brand banter can be funny. This just seems sad and embarrassing.
They gave Ego the same treatment.
Hart has a Tiktok about Craftsman too, with the caption “did we just expose their factory?”
Real classy, Hart.
