![](https://tool-kit.co/wp-content/uploads/2024/03/Hart-Tools-Social-Media-Posts-About-Craftsman.jpg)
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Hart Tools, exclusively available at Walmart, recently posted about competing tool brands on social media.
The Hart Tools social media team started off by posted an image of a candy wonderland, with the caption “Craftsman’s Ads.”
In the next slide, Hart shows an image of a sad-looking Willie Wonka-inspired Oompa Loompa with the caption “Craftsman’s Tools.”
I’ve seen – and reported on – tool brands’ competitive marketing over the years, but this one is very different and quite frankly shocking.
Light-hearted cross-brand banter can be funny. This just seems sad and embarrassing.
![Hart Tools Social Media Posts About Ego](https://i0.wp.com/toolguyd.com/blog/wp-content/uploads/2024/03/Hart-Tools-Social-Media-Posts-About-Ego.jpg?resize=600%2C494&ssl=1)
They gave Ego the same treatment.
![Hart Tools Tiktok Post About Craftsman](https://i0.wp.com/toolguyd.com/blog/wp-content/uploads/2024/03/Hart-Tools-Tiktok-Post-About-Craftsman.jpg?resize=600%2C367&ssl=1)
Hart has a Tiktok about Craftsman too, with the caption “did we just expose their factory?”
Real classy, Hart.