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Timberland PRO has announced that they’re expanding their women’s collection with new performance-driven workwear apparel, complementing their existing women’s footwear.
New Timberland Pro women’s workwear was introduced this month, and additional styles will be released throughout the Fall 2023 season.
Timberland says that the new Pro women’s apparel collection is built to work as hard as the wearer and deliver maximum comfort, durability, and performance for the rapidly growing skilled trade market.
They add that the new workwear was developed for women in industries like agriculture, construction, manufacturing, welding, woodworking, and more.
The line will feature 12 styles, such as:
- Bibs
- Utility pants
- Jeans
- Hoodies
- Jackets
- T-shirts with weatherproof technologies
The new core styles will include:
- Gritman bib overalls
- 1 color, 3 lengths, 7 sizes (XS-3XL), $120
- Hypercore insulated jacket 2.0
- 2 colors, 6 sizes (XS-XXL), $200
- Duck double front utility pant
- 2 colors, 3 lengths, 8 sizes (2-16), $100
- Core cotton long sleeve t-shirt
- 5 colors, 6 sizes (XS-XXL), $25
Pricing will vary, I included examples from their website above.
Discussion
Timberland Pro looks to be off to a good start.
There are many women in the trades. At a media event once, the topic of workwear came up in a lunch break conversation, and an experienced contractor expressed how companies were underserving her needs. With a dearth of options, she took to wearing men’s workpants, as lines marketed towards women were too thin and kept ripping.
I checked their pricing, to see how the women’s workwear compared to the brand’s options for men, and the pricing was comparable on the bibs and pants. I couldn’t find a comparable men’s jacket. The women’s long sleeve t-shirt is less expensive – the men’s shirts cost $5 more – but the material is the same (100% cotton).
