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I Won’t Buy More Woodpeckers Tools Unless They’re on Sale

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I’m a fan of Woodpeckers tools, and their customer service is usually fantastic. Some of their tools are in my opinion the best in the industry, and others are decent time-savers.

Woodpeckers’ tools are not inexpensive. I bought most of my Woodpeckers layout tools years ago from Sears when they had coupons, or under Woodcraft’s Pinnacle brand.

So, if there’s a Woodpeckers tool I want to buy today, it’s usually because it’s either a luxury-type non-essential time-saver or performance-improver, or for tool review purposes.

Back in March, there was something I wanted to buy for use – their older-style saw gauge that sells for $100.

There was also something I wanted to try for ToolGuyd review purposes. Then there was something a reader asked about once. I found another item I wanted to review. And then one more.

When all was said and done, my order was painfully high-valued. The hit was to ToolGuyd’s wallet, not my own, but it still hurt a lot.

Less than a week after my order arrived, Woodpeckers had a deal of the day flash sale that would have saved me $20 on one of the tools I had just purchased.

I politely requested a price adjustment if, possible, and they said:

Unfortunately because it was a one day sale and the price was marked for limited quantities i would not be able to honor that sale pricing.

I do apologize.

I had thought they’d honor the price adjustment request, given the timing and value of my order, but I was understanding. $20 is still $20, and it was worth a shot.

Since then, I have watched my emails from Woodpeckers very closely.

Woodpeckers has been extremely aggressive with their sales and discounts. For example, their Auto-Line drill guide was recently discounted to $200, which is less than its 2021 introductory price. This sale price was advertised as being $100 less than the drilling accessory’s regular price of $300.

I try not to hassle smaller companies about price adjustments, but it would still really suck if I bought that Woodpeckers Auto-Line drill guide at its regular price and it dropped by $100 a few days later.

Woodpeckers has had sales and discounts in the past, but they’ve usually been small. I don’t know why we’re seeing such huge flash sale discounts on some of their tools.

Woodpeckers Auto-Line Drill Gauge Discount

Adding to my frustration, Woodpeckers typically embeds pricing details within images in their email newsletters, such as the one shown here. The images disappear after a couple of months, leaving no trace of historical promotional pricing.

I see this as a very consumer-unfriendly tactic, and it was more forgivable when Woodpeckers wasn’t slashing prices with flash sales on such a now-regular basis.

Woodpeckers has shown that they can discount some of their products by as much as 30% – or more as in the case of the Auto-Line drill guide.

That saw gauge that I bought for $100? It was recently on sale for $70.

I will still buy Woodpeckers tools, both for project use (not so much anymore due to high pricing, long lead times, or both), and ToolGuyd review or exploration purposes, but probably not at their regular pricing again; I’ll wait for the flash sale.